EarlyCue

Every reel we track gets decomposed and labelled by format

Street interviewSpokespersonTestimonialProduct demoFounder storyBefore and afterUnboxingVoiceover b-rollSkitTutorialGreen screen reactDay in the lifeOffer-firstStudio shotDuet replyStreet interviewSpokespersonTestimonialProduct demoFounder storyBefore and afterUnboxingVoiceover b-rollSkitTutorialGreen screen reactDay in the lifeOffer-firstStudio shotDuet reply

It doomscrolls at scale, so you don't have to.

While you sleep, three systems keep watching.

Track thousands of fresh reels, every hour

Across your niche on Instagram and TikTok, recording how every video's numbers move over time.

Break each one down, frame by frame

Overperforming videos get decomposed into hook, body and CTA, then labelled into comparable formats.

Deliver the call, and the brief

Which format is rising, whether it fits your product, and the script and shot list to go shoot it.

Every niche, doomscrolled at scale.

All the popular niches, tracked. Need one we don't cover yet? Mark it on the platform and the radar goes deep on it too.

Skincare & beauty tracked hourly

Fitness tracked hourly

Food & recipes tracked hourly

Fashion tracked hourly

Break down what made it work.

Every call comes with the anatomy of the format, and how far it has already spread.

views

2.1M

likes

184K

39K

vs median

38x

format

Street interview

hook type

POV question

story arc

Hook a question strangers can't dodge

Setup stakes raised fast

Payoff the answer lands

CTA comment-bait loop

The anatomy of every reel

Hook, structure, and pacing extracted frame by frame, so you know exactly what to replicate and what to swap for your product.

TRENDING NOW

Street interview reel — **41 creators** on this format

Product demo reel — **23 videos** with this hook

Unboxing reel — **12 videos** with this setup

Spread, measured live

Follow a hook or format across unrelated creators and niches. See where a pattern is repeating, and move before it peaks.

Sample data. Live calls ship with the actual reels and their numbers.

Questions, answered straight.

How is this different from trend tools and ad-spy libraries?

They surface what already won. The ad-spy standard for "this works" is an ad still running after 30 days, and trend feeds rank videos that already went viral. We track formats and their lifecycle, and call them while they're still rising, so you move before everyone else does.

Where does the data come from?

Public short-form video on Instagram and TikTok, tracked continuously. We record how each video's numbers move over time, and videos that overperform their creator's own baseline get broken down frame by frame and labelled by format.

What do I actually get?

Trend calls for your niche with the evidence behind them, an agent you can ask anything the index can answer, and a ready-to-shoot brief for the format you pick: script, shot list, hook variants, and timing.

Which niches are covered?

All the popular niches are tracked already. If yours isn't, mark it on the platform and we add it to the radar and go deep on it, the same tracking, breakdowns and calls as every other niche.

How fresh are the calls?

Fresh reels are tracked continuously and every video's numbers are recorded over time, so a call updates as the format moves. You see where a format is on its curve today, not where it was last month.

Catch the trend before it peaks.